Designing the Corporate Identity Kit for your business

Corporate Identity Kit has become an implied need for the businesses these days. With brand value increasing day by day, a need to establish distinction from competitors has been felt and therefore, the need of corporate identity kit arises.

What is Corporate Identity Kit?

CIK or the Corporate Identity Kit is a modern day business solution which includes various necessities of the business. It mainly includes all items of formal communication in form of business cards, Letterhead, Envelop and similar other materials. A good graphic designer is implied for designing your corporate identity kit as it will directly reflect the status of the company. There are various guidelines which the designer must abide by and therefore, precision in work plays an important role.

How to make a Corporate Identity Kit?

Designing the Corporate Identity Kit is a task of diligence where a particular theme has to be maintained. Start off by business card as they easy to design and should have the following:

•        Name of the business
•         Logo of the business
•        Designation of the person who holds the card along with his/ her name
•        Contact details

This information can be stored under two formats: one side printed business card and double sided business card.

Once the business card has been designed, the same theme has to be implemented on the envelope as well. However, there is no requirement for any person’s name on the envelope as it is understood that envelop are issued by the company. With the two major elements of the CIK being done, the rest should be precisely placed under their respective form.

Many people also consider corporate logo to be a part of the CIK. Therefore, it is a duty of the graphic designers to put forward the proposal of logo design to their clients separately and clear the misconception. Corporate Identity Kit has been gaining vital importance over the past few years as the competition in between corporates have gone being stiff to stiffer. From the point of view of a graphic designer, never feel that you are working for money; rather feel that you are working on these projects as our hobby. The result will always be better as the mind will be relaxed. Also do not forget to ask your clients about other necessities in form of brochure design and catalog design.